One has to give LinkedIn credit for trying to be more than just a network of vague business connections. They have a difficult challenge: Investors and advertisers value them more on membership numbers than on the quality of the connections in the network, yet the quality of the network is the primary value for those members. (more…)
For the past few years, the leading edge of online marketing has been “content marketing”. As advertising becomes increasingly ineffective at driving sales, and as most lead generation tends to come via search engines, marketers have figured out how to produce content that ranks well in search, which brings traffic, which converts to sales/revenue/whatever.
The problem is that as more and more people buy into this, there has been a subtle change. Now the industry is engaging in “marketing content” rather than “content marketing”. The result is a flood of low quality content. Ten thousand blogs, all rehashing the same information in slightly different ways. So much duplication and plagiarism that it’s impossible to tell who had an original idea, if anyone. (more…)
I’ve spent a good part of the holidays trying to reconcile the over-saturation in my life. Of the large number of things I’d like to be doing, I’m coming up against the realization that I’m attempting to do too many of them. The result is a spectrum of underachievement. (more…)
Let me start this with full disclosure. Although I am not a member of the wine writing community, I have close ties to it. I have a business relationship with two of the writers who have complained about theft of their content, and I know several more personally. Additionally I have business and personal relationships with several small wineries and winemakers.
I’m also a wanna-be writer, although not in the field of wine journalism, or more accurately in the field of writing about wine. I say that because calling some of this “journalism” would be an insult to the word, even the watered-down definition that has emerged in the Internet age.
Natalie MacLean stands accused of appropriating wine reviews from other writers, reproducing excerpts without permission or acknowledgement. The details can be found on this article from Palate Press. Interestingly, another set of allegations emerges in the comments, but that’s for others to pursue. (more…)
Conservatives typically look to shrink the role of the state. Their favourite tool of choice is the reduction of revenues through tax cuts. The theory appears to be that a reduction in tax revenue will lead to the elimination of the services that are not essential to the operation of the state. This is in many ways a perverse application of the principles of the free market system. Not only does it not work as planned, it frequently results in structural budgetary deficits.
Liberals tend to look at increasing the role of the state. They see the state as a tool for ensuring the well being of the populace. Their favourite tool of choice is the introduction of new services or regulations, with a corresponding increase in revenue from taxation. The theory appears to be that centralized management can be efficient. This is in many ways wilful ignorance of the merits of the free market system. Not only does it not work as planned, unbridled growth of taxation is an impediment to economic growth.
By and large, that’s a capsule summary of politics in the West. Two diametrically opposed, equally incorrect, deeply flawed models for government, alternately taking control of the apparatus of the state, making a set of ill-informed changes before being turfed out by dissatisfied voters to let the other side repeat the process from the opposite perspective.
This is an unstable system that will never reach equilibrium.
The fundamental issue is one of semantics. So let’s start with an axiom: nobody enjoys paying taxes. Aside from extremists who either envision a magic state that functions in the absence of revenue or an equally improbable state that functions in the absence of variable rewards for variable work/value, most of us accept that some level of taxation is inevitable. The problem is that we think about taxes in absolute terms — usually as a percentage of our income or assets. It seems to be that both liberals and conservatives could find a lot more common ground if the discussion was framed in terms of Return on Taxation, much like business measures Return on Investment.
Surely everyone, left or right, wants to ensure that their tax dollars are used to achieve the greatest value.
While it is true that this approach will generate ongoing argument on which methods should be used to arrive at a measurement of “return”, my suspicion is that liberals and conservatives will find that when viewed through the lens of value, their policies will be less divergent. In an ideal scenario, we can focus our efforts on getting more value per tax dollar and adopt more rational — and stable — policies.
The left and right seem to find it increasingly difficult to find common ground, but it is only by doing so that a democratic system can function effectively. Let’s make Return on Taxation the objective we all share.
This is a story of feature creep. We started with an idea that was truly useful: link shortening services. These services allowed people to take bloated SEO-laden links (like the ones on this blog) and reduce them to compact links under 20 characters. Perfect for pasting into an e-mail, even better for a length-limited Tweet.
But link shortening isn’t rocket science, and I’m guessing even the US Patent and Trademark Office thought the idea too obvious for a patent (I mention this only because that in itself is an anomalous achievement, but I won’t digress into another patent rant here). So competitors emerged pretty quickly. How do you distinguish yourself in the link shortening business? Simple, add statistics! (BTW “statistics” is the plain old boring word for “analytics”, which is a made-up crapword designed to fool marketers into thinking they’re not doing math).
Then after statistics, some brain cell thought up the idea of loading the target window in a frame, adding a “value-added” toolbar. Not that the value add was provided to the user, who got to lose a little screen space and not see the actual target URL, but for the person providing the link, who presumably could track minutiae like how long you spent on some page.
Next, services hopped onto the bandwagon. Twitter, Facebook, RSS feed aggregators and others all started adding a link-shortening, information gathering layer to any links posted on their sites.
So now we have a link on Twitter that goes to a short link generated by the author of the tweet. The author of the tweet has copied a link found on Facebook, which then redirects to a short link to a blog aggregation that goes to the bloggers short link that then goes to the post.
Six degrees of redirection. Each one making the web more brittle, more subject to the loss of an intermediary, less permanent, less connected. Every time one of these services goes out of business, hundreds of useful connections between content will get lost forever. None of this is good.
Justin Trudeau is entering the race for the leadership of the Liberals. Polls within the party are said to show that he’s likely to win. While this might not be a great thing for the Liberals, it’s great for the country.
If the Liberals elect Trudeau, they’ll be sending a clear signal: that their collective wisdom favours the iconic over substance. It will show that they believe – as a whole – that a descendant of the Marilyn Monroe of Canadian Politics (no I’m not talking about Maggie here) will lead us to the nirvana of the centre left.
The challenge with Canadian politics is that our multi-party system won’t work as long as the method of electing representation is the primitive first past the post system. With our irrational fear of coalition governments, and an increasing tendency to move the locus of power from Parliament to the Prime Minister’s Office, it’s virtually impossible to construct a government that is representative of the will of the Canadian people unless they’re presented with a binary choice: Leftish or Rightish.
The Right suffered from this for years, with votes split between the Progressive Conservatives and Reform; now the Left suffers with a split between the Liberals and the NDP.
Justin can fix all that. In one decisive stroke, the Liberals can transform themselves from a crusty dynasty in need of renewal into a national joke. One can only hope that the liberals will subsequently poll in the range of the Natural Law Party. Centrist voters will be forced to choose the NDP in spite of it’s soft socialist heritage, the Conservatives will be back in opposition, and we’ll have a government that is less unrepresentative of the national character. Refugees from the Liberals will join the NDP, taking it further toward the centre, and all will be well.
So go for it, Justin, for the good of the country.
A recent change in U.S. patent law allows third parties to discuss a patent’s merits and submit evidence of prior art. This provides a new method for challenging some of the utterly moronic patents the U.S. Patent and Trademark Office has let slip by. (more…)
Twitter has generated a fair bit of unrest lately, much of it in the developer community. The main source of this unrest is changes to their API that make life nearly impossible for third party Twitter clients. Needless to say, this has riled up a good portion of the developer community. (more…)
Welcome to the third major iteration of It’s Fixed in the Next Release. From Blogger (yuck) to Serendipity (which truly deserves more attention than it gets) to WordPress (market share wins, even in the open source world) here we are.
Speaking of open source, what you see here is only possible because of the FOSS (Free Open Source Software) model. Not only is the core of WordPress completely open, most of the themes, plugins, and tools are as well.
Independent of the cost, FOSS made this blog because the theme is a hybrid. The base theme is the free version of “Blogolife”. I’ve made some changes to it, both in terms of some invisible code rework, and by hacking in the tag display from “AskIt”, a commercial template I purchased for a project that died. At first I thought AskIt was going to do the trick, but in the end I just didn’t like the main page layout. Blogolife had the clean traditional blog feel but the display of tags and categories wasn’t all that great (I haven’t done anything to the categories yet).
I also removed all of Blogolife’s admin links and promotions for the “PRO” version. Needless to say I wasn’t likely to be buying that anyway.
It’s interesting hacking on WordPress code, and it’s a classic comparison between simplicity and power. I think it’s possible to keep most of the WordPress API in your head, and its possible to be a true expert on it in a year or so. Meanwhile, I’ve been working with Joomla for almost six years now, and it seems I keep on discovering new tricks, not including the outside-the-core stuff like template frameworks and the like. So there’s a freedom in WordPress that makes it possible to hack bits of two themes together in a few days and get something that works. But at the same time I feel like I’m working in a small shop with hand tools. By comparison Joomla feels like a manufacturing line full of robots — configure each one to do a job then watch the whole facility in action.
Each environment has its place. It’s actually more personally satisfying to feel you’ve built something by hand. WordPress certainly rocks the blogging / simple site space, but it has its limitations. Over in the Joomla development world we wrestle with issues like how to make it so those “robots” of ours plug into each other most effectively and with a minimum of code duplication. While we’re making it easier to plug things together I think we’d also be wise to keep an eye on offering freedom to site builders who need to produce a custom solution but only know the basics of PHP development. We never want to be in the position where someone says “Joomla is a great platform but you need a team of developers to build and run a site.”
After all, market share wins, even in the open source world.
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