It’s interesting how often the question of online versus traditional shopping comes up. A friend asked me this earlier today and I gave him the same answer I’ve been providing for a decade now.
These days the response seems reasonable, but back in 1998 it was heresy. It used to be guaranteed to make a room full of start-ups and venture capitalists go dead quiet. Of course back then we were in the middle of the dot-com boom, when somehow geeks who don’t like daylight managed to convince everyone that their concept of a good shopping experience was somehow universal.
So here it is: (more…)