About a year ago, I came up with the idea of doing a series of video interviews with Canadian entrepreneurs. Hardly a unique idea, but my take on it was to focus on the experience and process of starting and running your own business instead of just talking about what the business does.
I subsequently put a fair bit of effort into getting everything set up: build a site, bootstrap a platform… all in my “spare” time. Then I stalled. That platform will never be ready because it suffers from the chicken and egg syndrome. There’s no site without content, and there’s no content without a site. Frustrated, I’m solving that problem by redefining it away. This post is the egg. (more…)