Two things to learn from this one, the first is a pretty common theme: a lot of people who start crowdfunding projects haven’t bothered to do the slightest bit of research on their market space. The second is that picking a brand should involve more effort than just looking for a domain name that hasn’t been registered.
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New visitors may not know that I’ve spent a lot of time over the past decade or so working with open source content management systems. That’s why I found this project sufficiently irritating to cover in a What The Fund episode.
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Someone affiliated with this project sent a message to everyone they could find on Twitter, looking for advice on their crowdfunded project to make — I kid you not — Dracula themed car air fresheners.
So I gave them some advice!
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