One has to give LinkedIn credit for trying to be more than just a network of vague business connections. They have a difficult challenge: Investors and advertisers value them more on membership numbers than on the quality of the connections in the network, yet the quality of the network is the primary value for those members. (more…)
For the past few years, the leading edge of online marketing has been “content marketing”. As advertising becomes increasingly ineffective at driving sales, and as most lead generation tends to come via search engines, marketers have figured out how to produce content that ranks well in search, which brings traffic, which converts to sales/revenue/whatever.
The problem is that as more and more people buy into this, there has been a subtle change. Now the industry is engaging in “marketing content” rather than “content marketing”. The result is a flood of low quality content. Ten thousand blogs, all rehashing the same information in slightly different ways. So much duplication and plagiarism that it’s impossible to tell who had an original idea, if anyone. (more…)
I’ve spent a good part of the holidays trying to reconcile the over-saturation in my life. Of the large number of things I’d like to be doing, I’m coming up against the realization that I’m attempting to do too many of them. The result is a spectrum of underachievement. (more…)