Things You Can Learn from a Survey

I just fielded a call from Ipsos-Reid, a large and reputable polling firm. The subject was Canada’s "diplomatic and development" role in Afghanistan. The sponsor of the survey was the Federal Government. It began by asking what aspects of the media’s coverage I was aware of. Then it went on to ask about how I felt about the role, conveniently ignoring anything to do with the military’s current combat operations. Then it asked if I agreed or disagreed with various aspects of our non-military activities. After going through all of these items, it asked again how I felt about the overall role (still restricted to diplomacy and development, of course).

The repetition of the question is fascinating. You expect that really what’s being measured here is this question: "If we keep telling Canadians about all the good things, will they change their opinion to support the mission, conveniently ignoring the occasional body bag (which we’ll hide by blocking the media from showing them)?"

But that’s not the reason for this entry… (more…)

Election Advice for Paul Martin

The odds are that Paul Martin, leader of the Liberal Party of Canada, will never read this but here goes. I’m sure nobody in the heat of the election will read all of this, so here’s the executive summary:

1) Start telling Canadians that this is the "new" Liberal Party, that you’re the new CEO, so to speak, and that you’ll continue to find and purge people who can’t respect the public trust. Here’s the trick: you’re running against Cretien’s Liberal Party, not the other guys on the ballot!

2) Please stop doing this indirect "hidden agenda" crap when talking about Steven Harper. Come right out and call him a Western Separatist. Put the cards on the table or get ready to sit in opposition.

3) Use Harper’s proposal to cut the GST to illustrate that he’s willing to do anything, to say anything, to get into power. A GST cut runs completely against Conservative fiscal policy. The last guy who pulled this kind of stunt during an election campaign was Cretien, and Cretien the cretin has to be the most loathed living politician in the country… so link them together. Say "hey, you want a guy who will compromise his principles just like Cretien, vote for Harper." If you do a good job at distancing the Martin Liberals from the Cretien Liberals, this will stick. Harper’s rising in the polls because he’s pulling planks from the Liberal platform and you’re sitting on your hands letting him do it. He’s lying through is teeth and the majority of the population is so desperate for an alternative to the "old" Liberals that they can’t see that.
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